Event Management and Hospitality for Festivals - myassignmenthelp

Question: Discuss about theEvent Management and Hospitality for Festivals. Answer: Introduction The term cultural tourism refers to promoting the culture of the country or the culture of the region of the culture (Abfalter, Stadler and Mller 2012)The aim of cultural tourism is to emphasize on the uniqueness and diversity in culture. Australia has been known as a frontrunner in organizing events and festivals that would appeal to a wide audience. Event Brief Identify the type, dimension and associated attractions of the chosen event. The chosen event that is to be analyzed and understood through the tourism and hospitality sector is the Sunburn festival in Australia. The Sunburn music festival is known worldwide for its commercial EDM features (Della 2013). The festival attracts renowned EDM musicians from all over the world. Apart from attraction for the music lovers, there are other attractions for visiting the event that includes food stalls, shopping options and other forms of entertainment. The Sunburn festival has been ranked 10 in the world festivals because of its popularity (Wimbledon 2017). Brief analysis of the categorization indicators Sunburn is basically an electronic dance music festival and recently it has made its debut in Australia. The event was organized in association with Sunburn Reload. In case of the Sunburn festival the value content strategy has been appealing to the aesthetics and desires of the millenials (Bake 2017). The event was promoted in a manner that it would immediately generate hype and attract the attention of the interested parties (Gibson, Kaplanidou and Kang 2012). The Sunburn festival epitomized splendor and pandemonium that was understood to be in consonance with the desires of the millenials who wanted to experience the effect of electronic music under the open-sky, spend time with their loved ones, and feel relaxed in a carefree ambience. The aim of the event was to let the music lovers enjoy the mood and forget their anxieties (Spracklen 2016). The food stalls and shopping options was incorporated with the aim to appeal to the audience who might be more interesting in shopping than the music itself. The idea was to not anyone feel left out. The music event featured DJ Shaan and many other local artistes. Location and Size The Sunburn music festival was held in Studio 3, Crown Casio, Melbourne and the budget fixed for the vent was 300 million AUD (Invest in Australia 2018). In the worldwide scale, Sunburn has contributed to 40 per cent to state tourism with 25 per cent traffic from Australia, UK, Europe and East Asia (Getz and Page 2016). The Sunburn festival is being conducted in association with LIL B Entertainments Budget considerations The budget allotted for the Sunburn festival is 300 million Australian Dollar Number of participants The number of participants for the event crossed more than 100 artists and the event was spanned for three days. Event Stakeholders and discuss their involvement in the chosen event Stakeholders in event can be defined the groups or individuals who have a say in the management or running of the event. Stakeholders can be of different types like internal stakeholders and external stakeholders and primary stakeholders and secondary stakeholders (Yeoman, Robertson, Ali-Knight, Drummond and McMahon-Beattie 2012 ) In this case, the stakeholders of the event were LIL B Entertainments, Sunburn Reload, visitors for the event and advertising agency Australis. LIL B entertainments was responsible for spearheading the event and arranging the venue. Arrangement requires permission from the government (Hudson, Roth, Madden and Hudson 2015). Sunburn Reload has invested a huge amount in conducting the event and also allocating the budget. The main sponsor for the event was the local commercial makeup cosmetic Giant, Australis. Another sponsor for the event was H M which is a famous clothing brand. These sponsors has invested their money to arrange the event. Another stakehold er includes local volunteers who helped with conceptualizing the logo of the event and also being present on the day of the event to enable to ensure that the event could be run in a smooth manner. The success of the sunburn festival can be attributed to the coordination of these stakeholders. Conclusion Therefore it can be understood that the Sunburn festival was organized in large-scale manner and involved various stakeholders, the chief sponsor being Australis. Sunburn Reload and LIL Entertainment was in charge of organizing the event. The event has generated a large number of tourists for the hospitality and tourism industry. References Abfalter, D., Stadler, R. and Mller, J., 2012. The organization of knowledge sharing at the Colorado Music Festival.International Journal of Arts Management,14(3), p.4. Bake, Nelson. 2017.Sunburn music festival to debut in Australia in August - NewsX. [online] Available at: https://www.newsx.com/entertainment/66990-sunburn-music-festival-to-debut-in-australia-in-august. Della Lucia, M., 2013. Economic performance measurement systems for event planning and investment decision making.Tourism Management,34, pp.91-100. Getz, D. and Page, S., 2016.Event studies: Theory, research and policy for planned events. Routledge. Gibson, H.J., Kaplanidou, K. and Kang, S.J., 2012. Small-scale event sport tourism: A case study in sustainable tourism.Sport management review,15(2), pp.160-170. Hudson, S., Roth, M.S., Madden, T.J. and Hudson, R., 2015. The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees.Tourism Management,47, pp.68-76. Invest in Australia. 2018. Tourism Hospitality Industry in Australia | Invest in Australia. [online] Available at: https://www.investinaustralia.com/industry/tourism/tourism-hospitality-industry-australia. Jones, M.L. and Jones, M., 2014.Sustainable event management: A practical guide. Routledge. Salazar, N.B., 2012. Community-based cultural tourism: issues, threats and opportunities.Journal of Sustainable Tourism,20(1), pp.9-22. Spracklen, K., 2016. Framing identities and mobilities in heavy metal music festival events.Hannam, Kevin; Mostafanezhad, Mary; Rickly, Jillian. Event Mobilities: Politics, Place and Performance. Oxon and New York: Routledge, pp.40-51. Wimbledon, Megs. 2017.Sunburn gala to debut in Australia in August. [online] Available at: https://www.business-standard.com/article/news-ians/sunburn-gala-to-debut-in-australia-in-august-117062200489_1.html. Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds., 2012.Festival and events management. Routledge.